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Develop Messaging and Marketing that will Educate, Enlighten, Energize, and Activate our Clients and Partners
Board Member Owner: Gracie Torres
Strategy Owner: Kim
Increase awareness and visibility of ISCUW to various stakeholders including clients, supporters, funders, elected and community officials, colleagues, sister organizations, and media.
Objectives
Weighting
Priority
Tactics
Comments
Status
Schedule
Show program and grant success and highlight how many lives impacted by our work
34%
A
Update and improve website and implement enhanced use of social media
Internal staff audit of website to be completed Q2 2022 External Audit of Social Media to be complete by Q2 2022
In-progress
On Track
Hire marketing firm to design printed materials, review website and other special marketing projects
Done - hired Uplift + Empower
Complete
On Track
Communicate regularly with the community to learn about their current needs and the most effective ways for us to provide those needs.
33%
B
Create marketable pieces of our programs and grant successes
Working on - first project is annual report
In-progress
N/A
Develop advocacy programs and strengthen governmental relationships
33%
A
Retrain Board members as UW Advocates and consider board committee on Advocacy
Step 1: Have a better elevator pitch that includes 3 easy things to remember at each board meeting.
In-progress
On Track